Force

Shri. N.K. Firodia, a freedom fighter and dedicated Gandhian participated in the Non-cooperation Movement and Quit India Movement founded the Jaya Hind Industries in 1947 to manufacture automotive components. He pioneered the light transport industry in India by introducing the Tempo Hanseat, India’s first three wheeled light transport vehicle and the Matador, India’s first four wheeled diesel pick-up and van range that served India for over three decades. Dr. Abhay Firodia is the current chairman of Force Motors Limited. Force Motors is a fully vertically integrated automobile company with expertise in design, development and manufacture of the full spectrum of automotive components. Force provides efficient transport solution for every need by providing both goods as well as passenger vehicles. Over the past five years it has partnered with leading global automotive names like Daimler, ZF, Ricardo, Bosch and MAN. Through these associations it has earned latest technologies for developing relevant mobility solutions. In 1987 the company began the production of the Tempo Traveller at Pithampur. Tempo Trax the first rough road vehicle was introduced in 1988. In 1996, Force Motors came up with a new range of 3-wheelers, MINIDOR in pick-up and auto rickshaw models. In 1997 the company entered into the field of agriculture tractors with Blawan. EXCEL range of light commercial vehicles was introduced in 1999. Force introduced the luxury traveller Shaktiman in 2008. FORCE ONE, the first offering from Force in personal vehicle segment came in 2011. Force Motors introduced the Gurkha, the extreme off-roader in 2013 and in the following year it won top two positions in RFC India 2014. Force Motors introduced all new Force Gurkha in 2017.